Questions and Myths

This myth has been passed around the industry for years.

RE/MAX is based on a maximum commission concept. Agents share expenses and keep the maximum amount of their commissions. This is customary for independent contractors in other industries.  Under this arrangement, agents will always pay less of a business expense on an annualized basis. They look at the short term. They focus on when they pay, rather than how much.

If you choose a brokerage using a traditional split system, you generally will pay more annually. The difference is that under traditional split arrangements the financial risk is shifted to the company and they must average a higher average return per agent than in a maximum commission company. In this business model, lower producing agents or new agents are subsidized by higher producing agents.

All professional real estate companies have overhead to meet, and they know what they need to collect from their agents to meet it and make a profit. This is why in a traditional split scenario, as long as you are closing about ten sides a year or more, you will always pay more. Always! Our unprecedented growth and success with experienced agents is testimony to this.

RE/MAX only hires existing agents and not new agents… In the beginning, 37 years ago, this was true. This was one of the organizing principles. RE/MAX only hired “all stars.” Hard working agents realized they were paying too much back to their broker when they worked on a percentage basis and discovered the benefits of working with other top agents at RE/MAX. By raising the hiring standards above the industry and demonstrating a system that helped agents achieve greater levels of success, RE/MAX avoided high turnover and a bad reputation for poor customer service.

Things are different now. Training is now a necessity. The real estate sales industry is attracting more second-career agents than ever before. Professionals whose previous employers have been downsized are looking for new career paths. The average agent is now about 55 years old. College graduates are choosing real estate as their primary career path, rather than a second job.

RE/MAX of Greensboro offers full training for newly licensed associates and a mentor program that includes one-on-one coaching, utilizing professionally produced audio visual and printed materials. In addition, agents have access to the best real estate training in the industry, RE/MAX University on demand!

For the new agents, we offer a transitional commission structure. There is no high monthly bill or high office overhead to worry about. But we expect you to work toward a base of business compatible with a maximum commission system. We are seeking full-time real estate professionals. We are dedicated to helping you succeed in your new career.

RE/MAX has the best possible environment for shared values because our agents are united by their personal business philosophies, not what the company dictates. It is one of the best possible environments for associates because they are able to run their businesses without interference from big brother. We do not tell you where to advertise, the commission to charge, how to pay your team, or how to set-up your finances. This ability to operate independent of management binds our agents together in a way not offered by the competition.

The RE/MAX International annual convention routinely draws close to 10,000 agents. Ask any national trainer what company they do more business with, what agents invest more in themselves, and they will tell you, without question, RE/MAX is the backbone of their business. Our agents invest more in themselves and rely on each other more for sharing ideas, referrals, and motivation. Our people have a shared vision and guiding principles about their business. This is the strongest team, because it is bound by choice, not directive.

RE/MAX of Greensboro has not only invested heavily in its infrastructure to support its agents, it has outpaced the competition because we have the ability to hear from the best in the business; other RE/MAX organizations and our parent company, RE/MAX International.

We have a fully furnished and staffed office. We service our agents in all facets of the business, from inputting listings to auditing files. We have sophisticated company software to generate reports which assist agents in monitoring their business plans. We provide high tech capabilities. We support your marketing and advertising needs with in-house assistance. We have contract technology support, our own servers and of course high-speed internet services. We could list more facts to dispel this myth…

We also do more with less. RE/MAX of Greensboro is operated efficiently and returns a much higher percentage of agent’s company shared commission dollars back into the business. We do not charge our agents on a percentage basis, the net effect of which is penalizing top agents. We do not have mandatory meetings or requirements for you to use a certain lender or title company. We don’t promise you profits we don’t have and we don’t mandate the commission YOU charge. At RE/MAX of Greensboro you have all the benefits of a full service company without the interference that often goes with it.